ABOUT US
It's a Family Thing.
Founded in 2019 by brother-and-sister duo, Gianni & Adriana, Lyfcycle was built on a legacy of technical and outdoor apparel expertise. With deep industry roots, we combine decades of family experience in sourcing, manufacturing, and innovation to create garments that perform, last, and make an impact.
We believe sustainability and quality go hand in hand. By working with trusted suppliers, we push the boundaries of responsible production and material innovation, delivering durable, high-performance apparel without compromise.
As we grow, our vision remains the same—to drive change and build a better future for apparel, together.
OUR VALUES
RESPONSIBLE
We prioritise ethical and eco-conscious production, ensuring every garment meets the highest sustainability standards. From sourcing certified materials to working with trusted, audited factories, we are committed to minimising environmental impact while maintaining superior quality.
DURABLE
Built to last—our apparel is designed for performance, resilience, and longevity. We focus on technical innovation, premium materials, and rigorous testing to create garments that stand up to demanding industries, reducing waste and the need for frequent replacements.
TRANSPARENT
We believe in full supply chain visibility. Our commitment to traceability and honest communication ensures that brands know exactly where and how their products are made. By fostering accountability, we help create a more responsible and trustworthy apparel industry.
OUR MISSION
Simplify Sustainable Sourcing.
We believe that brands shouldn’t have to choose between quality, performance, and responsibility. At Lyfcycle, we’re making it easier to develop apparel that delivers on all three, without compromise.
Our approach is hands-on and built for real-world challenges. We combine deep sourcing expertise, close relationships with trusted mills and factories, and a forward-thinking mindset around materials and innovation. From fibre-level traceability and verified recycled content to high-performance technical fabrics and low-impact alternatives, we help brands build better products from the inside out.
Whether you’re launching a new sustainable range, rethinking core fabrications, or simply trying to improve compliance and transparency, we’re here to guide the process and make it manageable. We believe responsible production should be accessible, not overwhelming.
Our goal is simple: to push the industry forward, one garment at a time.
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