Evolving an Outdoor Collection.
For SS26, Lyfcycle partnered with JD Sports to develop a new collection of casual outdoor apparel across its own-brand portfolio, including Peter Storm and One Earth. The project focused on introducing new men's and women's woven shirt and short blocks, creating versatile styles that combine outdoor functionality with an everyday lifestyle aesthetic.
Designing New Foundations.
Rather than refreshing existing products, the brief centred on creating new core blocks that could form the foundation of future collections. Our design team developed contemporary silhouettes, refined proportions, and functional details that reflected changing consumer preferences while remaining true to each brand's identity. The result was a cohesive range that balanced comfort, versatility, and commercial appeal.
Bringing Concepts to Life.
Lyfcycle managed the development process from initial concepts through to production-ready styles. This included trend and market research, CAD development, technical packs, fabric and trim sourcing, fit refinement, and sampling. Working closely with JD Sports throughout the project ensured each style met the required quality, and performance expectations before moving into production.
Built For Everyday Adventure.
The finished collection delivers a modern interpretation of outdoor lifestyle apparel, with lightweight woven shirts and shorts designed for comfort, movement, and everyday wear. More than a seasonal range, the project demonstrates Lyfcycle's ability to create commercially successful products that combine thoughtful design, technical development, and efficient sourcing for leading retail brands.
